About Eukanuba

Through our commitment to nutritional healthcare, Eukanuba is proud
to make a positive difference to the lives of dogs, helping them to be
their best every day.

THE HISTORY OF EUKANUBA - WHAT'S IN A NAME?

In the 1940s, jazz was evolving, and with it, its own unique language. Eukanuba ("You-Kan-Noo-Bah") was one word that grew out of the jazz culture. It was reserved for something that was "the tops" or "supreme" — whether it was the latest song or a fast car.

In 1969, the founder of Eukanuba was looking for a memorable name for his new dog food formula. The quality of his food was unmatched; now all he needed was a name that was just as special. He named the product Eukanuba. And so the history of Eukanuba began.

THE NAME STILL SAYS IT ALL.

Today, Eukanuba is still "the tops." Using high-quality ingredients, it's uniquely customized for your breed's individual needs. So when you reach for a bag of Eukanuba, you can be sure your dog is getting our best.